+44 (0)20 3637 5961
Az is the Founder and Senior Partner at Nudge Factory and has worked in public relations, public affairs and politics for more than a decade.
With a range of experience in the sector, Az has a thorough knowledge of UK political processes as well as an extensive range of contacts from Town Halls to Whitehall. He previously worked for the Conservative Party as an adviser.
Before founding Nudge Factory in 2011, he helped deliver the Conservatives’ social action initiative, the forerunner to David Cameron’s ‘Big Society’ programme. Az’s work in this field helped shape how social value has been meshed into mainstream British politics. He also has in-depth experience as a political adviser in local government.
At Nudge Factory, Az leads the team of corporate affairs experts with infectious enthusiasm. He advises clients of all sizes, including global corporates, governments, hedge funds, private family offices and some of the largest developers in the world.
Az is a trustee of Nudge Foundation, a charity focused on causes he has a passion for: social inclusion, community cohesion and youth opportunities. He is a Member of the Chartered Institute of Public Relations and a Freeman of the Guild of Entrepreneurs.
Managing Partner, Local Government
+44 (0)20 3637 5962
Kevin is a former council leader, long-standing councillor and an expert in local government, politics and development communications.
Kevin founded a communications company from which he stood down upon becoming Council Leader. He has twice been the Leader of the Royal Borough of Kingston-upon-Thames Council and held a number of other roles in politics including running for Parliament. He has also been chief executive of both commercial and charitable organisations.
Kevin provides clients with forensic insight into local politics, decision-making and the art of engagement with local political stakeholders. First elected as a councillor in 1998, he has over two decades of knowledge of politics and during that time he has held a variety of roles in local decision-making. Subscribing to the view that ‘all politics is local’, Kevin gives highly effective advice on how to navigate the political landscape surrounding regeneration, planning policy and engagement, in addition to all other areas of local government.
He is a serving councillor in Kingston and Leader of the Opposition on the Council. Kevin holds a BSc in economics and politics.
Jason MacKenzie FCIPR FCIM
Managing Partner, Corporate Communications
+44 (0)20 3637 9019
Jason is a Past President of the Chartered Institute of Public Relations (CIPR) and has operated at the most senior level as a consultant for more than a decade.
His experience spans corporate reputation management, crisis communications and strategic planning. He has worked across diverse sectors, from professional services to soft power initiatives and foreign direct investment campaigns.
He is one of the UK’s most qualified PR and marketing professionals, and is a Fellow of the CIPR and the Chartered Institute of Marketing (CIM), a Founding Chartered Public Relations Practitioner and a Chartered Marketer. Jason holds postgraduate diplomas in PR and marketing and an MA in Public Relations.
Jason works with corporations and business leaders to shape brand narratives and integrated communications. An expert in coordinating disciplines to maximise outcomes, Jason’s counsel is effective and impactful.
He is passionate about the intersection of business and politics, and interested in emerging markets.
Jason is a Fellow of the British-American Project and a Visiting Lecturer at Birmingham City University. He has also given keynote speeches across Europe, the Middle East and Latin America.
Eric Ollerenshaw OBE
+44 (0)20 3637 9018
Eric is a former elected politician with experience of holding office at virtually every tier of UK politics, most recently as a Member of Parliament and Private Parliamentary Secretary to a Minister in two government departments.
Eric’s wide-ranging political career started in 1986 and includes representing Lancaster and Fleetwood in the House of Commons until 2015, and serving in the London Assembly, as a London borough councillor and as a joint council leader. He led the Conservative Group on the London Assembly between 2002 and 2004, and also sat on London police and fire authorities. Before his election to Parliament, Eric worked for Conservative Campaign HQ as Head of Cities and Diversity.
Eric’s varied roles in politics have built-up a first-rate understanding of the UK political landscape at all levels, how to engage with politicians and understanding the public policy agenda. He provides highly effective strategic counsel to clients across all of Nudge Factory’s practices.
He was appointed an OBE in the 1991 New Years Honours List. Eric holds the distinction of being the only Conservative to have led Hackney Council.
Director, Public Affairs
+44 (0)20 3637 9017
Victoria is a skilled and experienced public affairs professional. She has worked with a wide range of organisations including FTSE100 businesses, companies in highly regulated industries, and trade bodies.
Prior to her career in public affairs, Victoria worked as a senior parliamentary assistant and policy adviser a current Minister at DDCMS and current PPS to DHSC. She has also worked for Conservative Campaign Headquarters during the general elections in 2015 and 2017.
Victoria has a strong public affairs and media relations background, running successful and high-profile political campaigns for her clients. Having worked with more than 50 clients across her career in public affairs, Victoria prides herself on embedding herself in her client’s teams, cultures and issues.
In her free time, Victoria provides one-on-one mentoring for female and BAME students and recent graduates wanting to enter a career in politics.
She also holds an MSc in Economic History from the London School of Economics and a BA (Hon.) in Politics from Queen Mary, University of London.
Company Secretary & Finance Director
+44 (0)20 3637 5964
Emma is Nudge Factory’s Company Secretary and Finance Director with responsibility for finance, accounts and human resources.
With a varied career background in administration, Emma initially worked as an administrator in facilities management before taking a career break to bring up her children and get closely involved in local politics.
Having also spent ten years in a hands-on capacity buying, renovating and selling property, Emma brings a practical perspective to managing the administration of the company, including its human resources and compliance functions.
Emma has a BA in land management.
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Unit 35, Centrale, Keeley Road, Croydon, CR0 1TF, UK
Tel: +44 (0)20 8819 0555
Nudge Factory is the trading name of Nudge Factory Ltd which is a Limited Company registered with Companies House in England & Wales. Registration number 07608691. We use the word partner to refer to a Director of the company, or an employee with equivalent standing and qualifications.