Keep up to date with our views, insights and news. Drawing on our team’s experience and expertise, we offer insight and commentary into current affairs and policy developments across a range of subjects. Our posts give a flavour of what we are interested in and what we can do for our clients.

Will Europe’s largest infrastructure project go ahead?

By Martha Kool, Associate The first phase of HS2, linking London and Birmingham, is scheduled to open in December 2026. It will cut journey times between the UK’s first and second cities to 49 minutes and dramatically increase capacity. But its impact over the next...

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CAREERS: Associate

Nudge Factory is expanding and we are looking to recruit an Associate to our talented team. Our ideal candidate will be confident, presentable, articulate and be able to demonstrate a keen interest in politics and public affairs as well as a creative approach to...

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CAREERS: Associate Director [Public Affairs]

Nudge Factory is expanding and we are looking to recruit an Associate Director (SAM/AD) to our talented team. Our ideal candidate will be an established public affairs consultant, with the confidence to lead clients and with a solid understanding of Westminster and...

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“We all like to be beside the seaside…” or do we?

Kevin Davis, Managing Partner, Local Government, argues that we should embrace the Victorian view of the seaside towns as places where government should offer incentives to generate investment. The English seaside was effectively destroyed as a destination for...

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Local Elections Analysis 2019: The Day of the Livids?

The Results Last Thursday (2 May) saw local elections take place across large swathes of the UK. The contests were seen as a significant test of public opinion for both the Government and the Labour Party, with Brexit (or lack thereof) likely to play a major role in...

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Looking ahead to the 2019 Local Elections

The Battleground This Thursday, voters go to the polls in local elections being held in many parts of the country. There are around 8,500 seats up for grabs across 248 councils in England. The last time most of these seats were contested was in 2015, the same day as...

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Words work

By Jason MacKenzie FCIPR FCIM,  Managing Partner, Corporate Communications  Politics aside*, ‘Vote Leave, Take Control’ and ‘Make America Great Again’ are winning slogans. They encapsulate strong messages in simple, powerful, memorable phrases. Through...

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Company Information


Nudge Factory
Unit 35, Centrale, Keeley Road, Croydon, CR0 1TF, UK
Tel: +44 (0)20 8819 0555
Email: info@nudgefactory.co.uk


Nudge Factory is the trading name of Nudge Factory Ltd which is a Limited Company registered with Companies House in England & Wales. Registration number 07608691. We use the word partner to refer to a Director of the company, or an employee with equivalent standing and qualifications.